2022 review

I strive for continuous improvement—getting a little bit better every day.

“If you can get 1% better each day for one year, you’ll end up 37 times better by the time you’re done.” — James Clear, Atomic Habits

Moving forward, at the end of every year, I want to spend some time to reflect on the past year and set my focus for the year ahead.

Learning

Score: 8/10

Highlights

  • Learned a ton in my job at EVBox by expanding my scope and tackling projects and tasks that required a lot of critical thinking and a combination of many skills.

  • Graduated from the University of Amsterdam with a MSc Business Administration while working full-time and holding a part-time position as vice chairman of training & development at the Marketing Association Amsterdam.

  • Took many valuable courses in the fields of marketing, analytics, product management, and web development.

  • Learned some fundamentals of web development to be able to code this simple website. I started taking an online bootcamp but stopped early on and decided to learn the skills I needed along the way. I think that was a very wise decision.

  • Invested in a Reforge membership.

  • Finally developed my own personal website from scratch.

Areas of improvement

  • The last phase of writing my Master’s thesis next to exams and work was the closest I have ever been to burnout. I’m very proud of having been able to pull that off successfully but I don’t want to live through a period like that again if I can avoid it.

  • For the past years, despite trying not to, I have let the idea of showcasing certificates and signalling to be a major motivator to take certain courses. Some skills and courses are of course important for advancing my career. However, moving forward I want to simply follow my curiosity.

  • I did not read nearly as much a I would have liked to.

  • I did not make much use of the different networking opportunities available to me through the university, Reforge and other communities that I’m part of. I want to be more proactive in this area.

  • I have not documented my journey at all. This is something I wanted to do last year but in hindsight this was overambitious given the intensity of my schedule.

Work

Score: 6/10

Highlights

  • Got promoted to a Product Owner role on a freelance contract at EVBox in January while doing my Master’s.

  • Got a full-time offer at EVBox after graduating in July.

  • Gradually increased my scope to fully manage websites, web analytics, SEO and marketing CRM.

  • Led the redesign of some core webpages which had been neglected for a long time due to the perceived difficulty.

  • Set up improved processes, a more structured way of working, and made significant progress on fixing neglected fundamental issues bottlenecking all other work in the website team.

  • Started to shift the mindset towards always thinking about how to improve the underlying processes and solve the root causes when issues arise rather than fixing things on the surface-level.

  • Communicated effectively with stakeholders across various teams.

  • Prepared well for 2023 by building out my team and securing the needed resources for the other areas under my scope.

Areas of improvement

  • I did not take into account the variability in time needed for certain tasks while expanding my scope. As a result, I reached a point where I had way too much on my plate.

  • I didn’t have clear work-life boundaries which resulted in work and university taking over my life a lot of the time. During the first half of the year, I was doing 12-16 hour work/study days (7/7) in order to manage university and work. I feel like I didn’t get over this mindset in the second half of the year. Maintaining this intensity worked for a year but it’s definitely not sustainable so I need to overcome it.

  • I still spend a lot of time on overhead tasks. I need to delegate more and say no to more things.

  • Similarly, I multitask too much which significantly reduces my productivity. I have not managed to successfully implement deep work sessions in my work days. I keep allowing myself to get distracted by incoming messages and requests. My deep work sessions need to be completely distraction-free and focused on one top goal.

  • I need to more ruthlessly categorize tasks using the LNO framework in order to limit my perfectionism to a small set of tasks and areas.

  • Not having a clear daily agenda with a top goal has sometimes led me to spend too much time on inconsequential tasks while putting off more important ones.

  • I was not fully present in some work calls, especially team calls. Moving forward, I want to be either 100% or 0% in. If a meeting is relevant to me, I’ll dedicate my full concentration in that tine. If it’s not, I won’t join. No 50%.

Relationships

Score: 6/10

Highlights

  • Maintained (almost) daily evening calls with my family.

  • Went on a long weekend trip to the south of France with my dad and went on a beautiful hike across the Basque mountains.

  • Scheduled occasional catch-ups and social activities with friends and colleagues

  • I had some great flatmates during my university time which I’m still in touch with. Two of them left the Netherlands so I moved into a new flat with the one that stayed. I now really appreciate living in a bigger space with less people.

  • I really enjoy my team at EVBox and I’m lucky to call a few of my colleagues and ex-colleagues friends.

Areas of improvement

  • Many days I was somewhat disengaged in the family calls and multi-tasked. Moving forward I want to dedicate all my energy in thoughtful engagement during those calls. The calls can be shorter but need to be of higher quality on my end.

  • I have lost touch with many friends and connections due to not checking in regularly. I suppose this is natural to some extent but I feel like I could have done a better job in some instances.

  • In university I didn’t make any efforts to connect with my classmates. Instead I focused on learning the study material as efficiently as possible while doing my job on the side.

  • I could have said yes to more social events and spent more social time with colleagues instead of prioritizing work all the time.

Personal finance

Score: 5/10

Highlights

  • I increased my salary throughout the year to a satisfactory level.

  • I occasionally invested in lump-sums. My investment portfolio has performed relatively well despite my lack of attention this year. That is the benefit of a passive strategy.

  • I maintained my personal income statement throughout the entire year to track my income and expenses.

Areas of improvement

  • I did not follow through with my plan to invest a fixed % of my income every month. This is partly due to how turbulent the year was but partly because of lacking discipline and de-prioritization of my finances in favor of other life areas.

  • I spent a lot more money than expected on buying things for the new apartment, new clothes, and accessories. I’m happy with all my purchases but I need to adjust my budgeting to match my philosophy of buying quality things that will last a long time.

Health

Score: 5/10

Highlights

  • After graduating, I finally joined a football team again and started to play regularly.

  • I was introduced to bouldering in March and got really into it. I went to the bouldering gym regularly (2-4 times a week) until September when I injured my toe.

Areas of improvement

  • I aimed to run the Amsterdam Marathon in October but did not have a proper training plan. I eventually had to cancel because of my toe injury but to be honest I was in no shape to run a marathon. This lack of planning was a mistake I did when running the Rotterdam marathon last year as well.

  • I have not warmed up and stretched properly for neither football or bouldering which partly explains my toe injury.

  • I have not maintained any morning routine

  • Several people has pointed out that my posture is not great. If more than one person says it, it’s definitely something I need to pay more attention to and correct.

  • I have not been eating correctly for a large part of the year: skipping meals, eating out too much, consuming too much sugar etc.

  • I have been very stressed this year due to the intensity of my schedule.

  • I have been more sick this year than in most other years.

Overall

Overall score: 6/10

2022 was an extremely intense year for me. I’m proud of all the things I’ve accomplished and I’d consider it to be a very successful year. However, there were definitely a lot of low-point moments from which I’ve taken some valuable lessons which I will incorporate moving forward.

In general, I feel like I’ve been lacking the foundations for making important life decisions. In particular, a clear priority of these life areas as well as a long-term vision. I have been reflecting about slow productivity and I want to start working with focus towards a vision of how I want my life to look like.

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Slow productivity