ALEX VIKNER

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    Ending prices with “.99” discourages upgrades
    • 2 min
    ESSAYS

    Ending prices with “.99” discourages upgrades

    Companies like to set prices just-below a round number. This is not optimal in upgrade contexts.
    What Makes Online Content Viral?
    • 2 min
    ESSAYS

    What Makes Online Content Viral?

    We post, share and consume content in massive amounts. Sometimes, a piece of content goes viral. Why?
    Electric Cars from a Policy Perspective
    • 12 min
    ESSAYS

    Electric Cars from a Policy Perspective

    Most questions about the adoption of electric cars cannot be answered without mentioning the role of policies. Electric cars have the...
    Disruptive Technologies Driving the EV Revolution
    • 7 min
    ESSAYS

    Disruptive Technologies Driving the EV Revolution

    The 20th century was the age of automotive mobility. What makes cars so popular to this day is the combination of individual freedom and...
    How do Electric Cars Work?
    • 10 min
    ESSAYS

    How do Electric Cars Work?

    Understand how electric cars work from a technological point of view
    A Student's Guide to Investing
    • 12 min
    ESSAYS

    A Student's Guide to Investing

    4 years of investing experience condensed into one article

    Alex Vikner —

    Freelance growth marketer

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