2 minESSAYSEnding prices with “.99” discourages upgradesCompanies like to set prices just-below a round number. This is not optimal in upgrade contexts.
2 minESSAYSWhat Makes Online Content Viral?We post, share and consume content in massive amounts. Sometimes, a piece of content goes viral. Why?
12 minESSAYSElectric Cars from a Policy PerspectiveMost questions about the adoption of electric cars cannot be answered without mentioning the role of policies. Electric cars have the...
7 minESSAYSDisruptive Technologies Driving the EV RevolutionThe 20th century was the age of automotive mobility. What makes cars so popular to this day is the combination of individual freedom and...
10 minESSAYSHow do Electric Cars Work?Understand how electric cars work from a technological point of view